WHAT TO CONSIDER BEFORE STARTING YOUR VIDEO

Already know you want a video but have no prior experience? We'll guide you through the process step by step. Let's dive in!

A well-prepared video brief has a single purpose – to engage a video producer who:

• has a clear understanding of what you want

• can bring that video to life

• can work within your budget

The better your brief, the less time you'll spend explaining your vision to the production team.

What do you expect from your video? 

Maybe you have a clear idea of how the video should look. Or maybe not – and that's perfectly fine. We are experts in our field and know how to structure a video, create the right pacing, and choose the perfect background music. The key for us is first understanding the purpose of the video so we can propose the best concept.

Start by clarifying your answers to the following questions:

• What do I want to achieve with the video? Is the goal to explain your service to users, raise product awareness through a promo video, or create a teaser for an event? We need to know this upfront.

• Who is the video for? Think carefully and define your target audience as precisely as possible. The style of the video must match their taste and will differ significantly if it's aimed at extreme sports enthusiasts versus accounting firm owners.

• Where will the video be published? Technical requirements for web videos and TV commercials are very different, and this is crucial information we need before starting production.

• How should the video make viewers feel? Should it motivate them to make a purchase, entertain them, or evoke a specific mood? What is your objective?

What kind of videos do you like?

Even if you can't precisely describe how your new video should look, you probably know what you like. Send us links to videos that come close to your vision. These references are invaluable for us and help us get the best understanding of your preferences and requirements.

What is your budget for the video?

Including a budget in your video brief is essential. Video production is a complex process, and costs typically range from a few hundred to several thousand euros. Of course, like in any other field, the rule applies:

"You get what you pay for."

How long should the video be?

The length of a video is especially important for pricing when it comes to animated videos, but for us, it's important to have at least a rough idea of the final video's duration. However, it's not accurate to assume that shorter always means cheaper. Producing a 30-second high-end commercial can be far more demanding than creating a 10-minute video for internal organizational use.

Do you need music, a voiceover… or both? 

The audio aspect can have a significant impact on your budget. Consider whether you want a voiceover or background music for your video, and make sure to describe your preferences in the brief. Also, indicate if you require the video in multiple language versions.

In short and clear: what should a video brief include? 

Opakovanie je matkou múdrosti, takže ešte raz. Dopredu si treba premyslieť odpovede na nasledujúce otázky:

- Čo od videa očakávam?

- Aké videá sa mi páčia?

- Aký mám na video rozpočet?

- Aké dlhé má byť video?

- Chcem hudbu alebo voiceover?