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DISTRIBUTION / DIGITAL MARKETING


WHAT IS YOUTUBE ADVERTISING?

• Promoting your brand on YouTube works through video ads that play before or during content your target audience is watching. It's similar to TV advertising, but people tend to pay much more attention to ads on YouTube than on TV. Research shows that 70% of YouTube users have made an online purchase after seeing a YouTube ad.


HOW DOES IT WORK?

• Before creating the video, we define the strategy, target audience, and marketing objectives.

• Next, we choose the appropriate video formats (YouTube offers several formats, each suited to different marketing goals).

• The video is then produced according to the approved strategy.

• Once the video is ready, campaigns are set up and launched.

• After launch, performance is monitored and optimized. Campaigns typically run for three months.

• Results are evaluated based on campaign reach and achievement of conversion goals.


AVAILABLE YOUTUBE AD FORMATS:

• Skippable in-stream ads

• Bumper ads – 6-second videos

• Non-skippable 20-second ads

• Discovery ads (appear in YouTube search results)

• Outstream ads (play without sound)

• 30-second masthead ads (ideal for one-day events, sales, or promotions)


Each ad format serves a different campaign purpose and marketing goal. That's why it's crucial to define the campaign strategy before producing the video.


TARGETING OPTIONS:

YouTube is visited by people of all ages, genders, and interests, making it an excellent channel for brand promotion. Ads can be targeted based on demographics, interests, or purchase behavior. Advanced options include targeting by websites visited, keywords searched, apps used, interaction with your website, or remarketing using email lists. This allows highly precise targeting, making ads more relevant and effective. Depending on your products or services, we can design the optimal strategy for your business.


PRACTICAL EXAMPLE – E-COMMERCE

An online store selling winter sports equipment like skis and accessories.

Targeting examples:

  • People interested in skiing

  • People who recently searched Google for terms like "skis," "ski shop," "best skis," and hundreds of other purchase-intent keywords

  • People located in Slovakia, or other countries if the e-shop ships internationally

  • People watching skiing-related YouTube videos

  • Visitors who spent at least 2 minutes on the website but haven't purchased yet


PRACTICAL EXAMPLE – SOFTWARE COMPANY

A company offering software solutions, e.g., accounting software.

Targeting examples:

  • People who recently searched for "accounting software" on Google

  • Visitors of competitor websites or similar sites

  • Visitors to your website who haven't completed a purchase


WHO IS YOUTUBE ADVERTISING FOR?

In short, it's suitable for all types of businesses with a quality website. Whether you're an e-commerce store, a restaurant, an event organizer, or a software provider, YouTube advertising can reach tens of thousands of potential customers. With precise targeting, you avoid wasting budget on people who aren't interested.


Potential customers who see your ad on YouTube can immediately click through to your website to learn more about your products or services. On your website, they can convert by placing an order, signing up for newsletters, scheduling a meeting, or contacting your business directly via phone or email.